14 Aug Electra Collection 2024

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Electra takes inspiration from the Ancient Greek meaning of shining, brightness and radiance; symbolising strong femininity.
This collection is the embodiment of a bold, incandescent aura and electric energy.

 

THE CUTS
Electra is all about double textures with added flair and edge in each cut. Through adding a captivating boldness and contemporary take on classic cuts such as the Bell Bottom Bob and layered modern Mullet styles. The cuts are characterised by high elevation and strong lines shaping the face.

THE COLOURS
A fusion of duo-tones and multi-dimensional colouring, accompanied by sleek highlights. The colour palette for this collection is made up of bright, golden hues, electric Blues, bold Reds and Platinum with pastel Pinks – with variations in tones and a contrast between light and shade.

 

 

HAIR: RUDI RIZZO FOR SANRIZZ ARTISTIC TEAM

STYLING: GEORGIA ROSE

MAKEUP: AYAMI OKANO & KENNY LEUNG

PHOTOGRAPHER: DANI BAKER

MODELS: EM, ADAM, REMMY, JO