Sanrizz Artistic Director
The youngest son of Tony Rizzo – founder of the globally renowned Sanrizz Salon group – Rudi studied Sociology and Criminology at the University of Brighton, attending the Sanrizz Academy in London in his free time. Upon graduation, he completed his hairdressing education, keen to follow in his family’s footsteps. ‘Being part of the family business wasn’t an option for me, it was my direction’ says Rudi. ‘Working with hair in various capacities has interested me from an early age, learning firstly from my father and then my brother, Leonardo’.
Rudi’s enthusiastic and dedicated character has seen him rise through the ranks of the family dynasty to his current position of Creative Director at the Sanrizz St Pauls salon. As well as looking after a full column of clients and mentoring the salon team, Rudi also delivers education at the state-of–the-art Sanrizz Academy located in London’s Brunswick Centre, heads the Mr Rizzo men’s hairdressing arm of the business at the Grosvenor House Hotel and also works as part of the internationally renowned Sanrizz Art Team. On social media, you can follow his hairdressing journey as one half of the formidable #rizzobros.
Rudi’s role with Sanrizz has taken him all over the globe, presenting live on stage and shooting brand campaigns. ‘I love photoshoots’ says Rudi. ‘Seeing your work on a beautiful model, captured by a great photographer is a fantastic feeling – it’s like bringing your work to life.’
Winning the title of Creative Visionary at the Wella Professionals Trend Vision Awards in 2016 – a hotly contested category and one which allowed him to showcase his true potential – proved Rudi had the strong foundations on which to build his international career.
2019 looks set to be Rudi’s busiest year yet, as he focuses on strengthening the Mr Rizzo brand and gaining even more international show experience.